We design campaigns, recruit the people who run them, and execute on the ground.
We started in Addis Ababa and run field campaigns across Ethiopia. We recruit and train our own brand ambassadors, plan the route corridors and retail outlets, and report what actually happened on the ground with evidence rather than estimates.
Unlike purely conceptual advertising agencies, Guerilla focuses entirely on Below-The-Line execution. That means real people on the street, branded tents in active market squares, trained salespeople walking residential neighborhoods, and direct engagement with everyday shoppers.
- Based in Addis Ababa
- Below-The-Line only
- Reported with evidence
Verified capacity in the field
Brand ambassadors deployed in a single campaign
Recruited, trained, and managed for Safaricom door-to-door sales.
Regions reached across Ethiopia
Consumer tent campaigns across regional states for East Africa Tigers.
Major towns activated
High-level media and PR launch events across 5 commercial centers.
The people behind the work.
The leadership, strategy, and field operations driving activations across Ethiopia.
Chief Business Strategist & Lead
Medhane Melesse
Chief Operations Lead
Pawlous Degu
BTL Executive
Biniyam Mehari
BTL Coordinator
Ashenafi Tesfaye
BTL Executive
Yohannes Getachew
Activation Coordinator & D2D Sales Lead
Wondimagn Chane
Janitor
Meaza
Regional Supervisors
7 Regional Activation Supervisors
Chief Business Strategist & Lead
Medhane Melesse
Chief Operations Lead
Pawlous Degu
BTL Executive
Biniyam Mehari
BTL Coordinator
Ashenafi Tesfaye
BTL Executive
Yohannes Getachew
Activation Coordinator & D2D Sales Lead
Wondimagn Chane
Janitor
Meaza
Regional Supervisors
7 Regional Activation Supervisors
Chief Business Strategist & Lead
Medhane Melesse
Chief Operations Lead
Pawlous Degu
BTL Executive
Biniyam Mehari
BTL Coordinator
Ashenafi Tesfaye
BTL Executive
Yohannes Getachew
Activation Coordinator & D2D Sales Lead
Wondimagn Chane
Janitor
Meaza
Regional Supervisors
7 Regional Activation Supervisors
“Every brand starts as a seed. We do the field work. ”
From brief to boots on the ground.
- 01
Recruit & train
Our own brand ambassadors, screened and trained in product knowledge and field discipline.
- 02
Plan the corridors
Route corridors, market squares and retail outlets mapped before anyone is deployed.
- 03
Activate on the ground
Branded tents, door-to-door teams and direct engagement with everyday shoppers.
- 04
Report with evidence
Phone verification and GPS timestamps show what actually happened, not an estimate.
Every interaction, on the record.
Reports from Guerilla are built from what the field team actually logged, so brand managers see the evidence rather than an estimate.
- Phone verification on every interaction
- GPS timestamps from the field
- Real accountability for brand managers
Trusted across telecommunications, beverages & FMCG
Let's plan your next drive.
Let's discuss target corridors, dates, and ambassador numbers for your upcoming drive.
Contact our team