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GUERILLA

Campaigns on the ground, across Ethiopia.

Experiential & field marketing · Addis Ababa
See our work↓

// Our impact

Across Ethiopia.

Guerilla operates nationwide across Ethiopia with 149+ brand ambassadors deployed across 8 key administrative regions.

70+reachBahir Dar100+reachNekemte, Bedele & Asosa100+reachJimma250+reachArba Minch, Sodo, Hosaena,Jinka, Bule Hora & Shashemene100+reachDessie & Kombolcha1000+reachAddis Ababa200+reachDire Dawa, Harar & Jigjiga200+reachAdama150+reachHawassa
+
Ambassadors deployed
+
Regions reached
with consumer tents
Hover any region to inspect coverage
Map keyREF·GEO
  • Active region
  • Other region
  • Region boundary
  • City / location
9 regional reach hubs across 8 active regions
+
Ambassadors deployed
+
Regions reached
with consumer tents
Map keyREF·GEO
  • Active region
  • Other region
  • Region boundary
  • City / location

Regional reach

(9 hubs)
Tap to inspect
  • Bahir Dar
    70+
    reach
  • Nekemte, Bedele & Asosa
    100+
    reach
  • Jimma
    100+
    reach
  • Arba Minch, Sodo, Hosaena, Jinka, Bule Hora & Shashemene
    250+
    reach
  • Dessie & Kombolcha
    100+
    reach
  • Addis Ababa
    1000+
    reach
  • Dire Dawa, Harar & Jigjiga
    200+
    reach
  • Adama
    200+
    reach
  • Hawassa
    150+
    reach
  • Bahir Dar
    70+
    reach
  • Nekemte, Bedele & Asosa
    100+
    reach
  • Jimma
    100+
    reach
  • Arba Minch, Sodo, Hosaena, Jinka, Bule Hora & Shashemene
    250+
    reach
  • Dessie & Kombolcha
    100+
    reach
  • Addis Ababa
    1000+
    reach
  • Dire Dawa, Harar & Jigjiga
    200+
    reach
  • Adama
    200+
    reach
  • Hawassa
    150+
    reach
Guerilla Regional Reach Data
Hub / AreaRegional ReachCities Covered
Bahir Dar70+ reachBahir Dar
Nekemte, Bedele & Asosa100+ reachNekemte, Bedele, Asosa
Jimma100+ reachJimma
Arba Minch, Sodo, Hosaena, Jinka, Bule Hora & Shashemene250+ reachArba Minch, Sodo, Hosaena, Jinka, Bule Hora, Shashemene
Dessie & Kombolcha100+ reachDessie, Kombolcha
Addis Ababa1000+ reachAddis Ababa
Dire Dawa, Harar & Jigjiga200+ reachDire Dawa, Harar, Jigjiga
Adama200+ reachAdama
Hawassa150+ reachHawassa

Five ways to reach people.

//Field capabilities
01
Retail & Shelf
Shopper activationA cartoon hand rises from below holding a flat black tray with two black cans and a white bottle with a black label. The tray floats gently, the products bounce and sparkle lines twinkle above the bottle.
Shopper activation

Shopper Activation

Win buyers at the shelf, in the store with endcap takeovers, point-of-sale visibility, and direct shelf engagement.

02
Experiential
Brand activationA flat cartoon pop-up brand kiosk with an orange-and-white striped tent canopy, a waving top flag, and two minimal figures chatting behind an orange counter with a hopping sample cup and speech bubble.
Brand activation

Brand Activation

Let people try and meet your brand face to face with experiential pop-up kiosks, brand tents, and interactive engagements.

03
Direct Trial
Mass sampling and outreachFour cartoon arms with diverse skin tones and colorful sleeves reach in from four directions toward a central orange sampling plate holding three black sample cups, with the left hand gripping a black flyer and the right hand gripping an orange sample packet.
Mass sampling & outreach

Mass Sampling & Outreach

Put your product in thousands of hands with targeted trial distribution and high-traffic consumer touchpoints.

04
Field Force
04 Brand AmbassadorsLooping flat cartoon animation of a friendly field brand ambassador shown as a bust inside a black circular badge, wearing a tilted top hat with an orange band and feather, black sunglasses visor, curled handlebar mustache, and a diagonal white-and-orange sash with a round brown hand waving hello.
Brand ambassadors

Brand Ambassadors

We recruit, train, and field-manage the people on the ground who represent your brand voice with authentic authority.

05
Live Production
05 Tour & Event OrganizingAnimated flat cartoon illustration of a live event stage with a top lighting truss, two sweeping peach spotlight cones crossing over an energetic presenter at an orange podium, celebratory sparkles, and a diverse crowd doing a staggered wave in front of the stage.
Tour & event organizing

Tour & Event Organizing

Launches, multi-city tours, roadshows, and corporate events executed seamlessly from staging to crowd management.

Campaign 1 of 5: Safaricom Ethiopia
// Our work

Campaigns that delivered.

Read the case
Read the case for Roll DetergentRead the case for East Africa Tigers BrandRead the case for DKT EthiopiaView Yango
// Full archive

See all work

Golden Partners

  • DACHI
  • Habesha
  • Safaricom
  • Kerry
  • MidRoc

Other Brands and Campaign Partners

  • DKT Ethiopia
  • Wilmar x Repi
  • Shola Milk
  • Mama Milk
  • Mekelesha
  • Klassic Drink
  • Crown
  • Yango
  • Little Transport
  • Merri-local
  • Mamco Soft
  • Girls Effect Ego

Golden Partners

DACHIHabeshaSafaricomKerryMidRocDACHIHabeshaSafaricomKerryMidRocDACHIHabeshaSafaricomKerryMidRocDACHIHabeshaSafaricomKerryMidRocDACHIHabeshaSafaricomKerryMidRocDACHIHabeshaSafaricomKerryMidRoc
DKT EthiopiaWilmar x RepiShola MilkMama MilkMekeleshaKlassic DrinkDKT EthiopiaWilmar x RepiShola MilkMama MilkMekeleshaKlassic DrinkDKT EthiopiaWilmar x RepiShola MilkMama MilkMekeleshaKlassic DrinkDKT EthiopiaWilmar x RepiShola MilkMama MilkMekeleshaKlassic DrinkDKT EthiopiaWilmar x RepiShola MilkMama MilkMekeleshaKlassic DrinkDKT EthiopiaWilmar x RepiShola MilkMama MilkMekeleshaKlassic Drink
CrownYangoLittle TransportMerri-localMamco SoftGirls Effect EgoCrownYangoLittle TransportMerri-localMamco SoftGirls Effect EgoCrownYangoLittle TransportMerri-localMamco SoftGirls Effect EgoCrownYangoLittle TransportMerri-localMamco SoftGirls Effect EgoCrownYangoLittle TransportMerri-localMamco SoftGirls Effect EgoCrownYangoLittle TransportMerri-localMamco SoftGirls Effect Ego
“Guerrilla Marketing PLC's innovative activations and customer-focused strategies enhanced our brand engagement and market reach. Their professionalism and execution are unmatched.”
— Dachi Manufacturing Company